Email marketing can be a very effective tactic for achieving business goals, and to improve your chances for success at the lowest possible cost of time and resources, you need to develop an email marketing plan as a part of your larger marketing strategy. Designing an effective email marketing strategy involves the following steps:

• Identify your business goals.
• Define and segment the target audience.
• Determine your content strategy and frequency.
• Define quantitative, measurable goals.
• Select an email service provider. We like MailChimp for many of our clients.
• Design a custom template.
• Create an implementation plan, including a evaluation and tracking plan.
• Track and adjust based on results.

WackyPuppy has extensive experience with all phases of email marketing planning and implementation, and can assist in data migration, email marketing service set up, email template and newsletter design, and training your in-house resources so they can manage and track emails themselves.

As a part of a complete website redesign and development undertaking, WackyPuppy was asked to set up an email marketing system, including newsletter designs for the College and Alumni, as well as templates for various types of email communications for each department in the College. We chose MailChimp, for its ease of use, tracking features and reasonable cost. Included in the project was importing the College’s existing database from various offline sources, and setting up highly detailed tracking of the source for new subscribers, as well as developing customized group segments within the database to allow for highly focused communications targeting and tracking.