LAB40 was an early entrant into the world of online customized clothing stores, and is targeted exclusively at hip moms-to-be who don’t want to sacrifice their fashion sense or be seen with that same Gap tee all the other preggies are wearing this year. Wackypuppy designed a unique and flexible branding system and logo, as well as a custom e-commerce website that allows customers to choose from various tees and designs. We even designed many of the graphics featured in the store.