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Life Chronicles Pepsi Campaign

Life Chronicles – Social Media Campaign

In 2010, LifeChronicles participated in the Pepsi Refresh campaign, in an effort to win a $250K grant from Pepsi to fund LifeSpace, an interactive video website that will provide local schools and youth groups with the training and equipment they need to record and edit the stories of people within their community, with the goal of extending LifeChronicle’s services to all who would like them. WackyPuppy designed and executed the social media campaign, leveraging email, a Facebook Fan page and a new home page for the duration of the campaign, to drive participation and daily voting. While LifeChronicles didn’t win this highly competitive competition, we did rank in the top 17% of projects, made new friends, increased donations and added new donors, as well as increased engagement across their website and Facebook.

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Life Chronicles Invitation FrontLife Chronicles Invitation Back

Life Chronicles – Invitation

Designed printed invitation for a benefit fundraiser for Life Chronicles. 

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Life Chronicles Logo

Life Chronicles

LifeChronicles is a nonprofit that provides families an opportunity to record and preserve important messages and experiences as well as to express their love for those they will eventually leave behind. 

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Life Chronicles WebsiteLife Chronicles Website - Donation

Life Chronicles – Web Development

WackyPuppy developed the database-driven website for this nonprofit from a beautiful design by Alan Mazzan. The site was developed in Joomla, an excellent free, open-source content management system.

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