Thomas Aquinas College – Email Marketing SystemAs a part of a complete website redesign and development undertaking, WackyPuppy was asked to set up an email marketing system, including newsletter designs for the College and Alumni, as well as templates for various types of email communications for each department in the College. We chose MailChimp, for its ease of use, tracking features and reasonable cost. Included in the project was importing the College’s existing database from various offline sources, and setting up highly detailed tracking of the source for new subscribers, as well as developing customized group segments within the database to allow for highly focused communications targeting and tracking. |