As a part of a complete website redesign and development undertaking, WackyPuppy was asked to set up an email marketing system, including newsletter designs for the College and Alumni, as well as templates for various types of email communications for each department in the College. We chose MailChimp, for its ease of use, tracking features and reasonable cost. Included in the project was importing the College’s existing database from various offline sources, and setting up highly detailed tracking of the source for new subscribers, as well as developing customized group segments within the database to allow for highly focused communications targeting and tracking.

Thomas Aquinas College is a small, Catholic liberal arts college located on a beautiful campus neighboring California’s Los Padres National Forest in Santa Paula, Ca. The college’s students study only original works — the great books of Western civilization — a single, integrated curriculum employing the liberal arts and sciences in the pursuit of truth and wisdom. WackyPuppy was asked to redesign their existing website, build an online bookstore, allow for online admissions application and design an email marketing system for all departments. A team of college staff worked long and hard to create all new content for the site, and in partnership with WackyPuppy, we’ve built an online presence and communications process that we’re all very proud of.