Varnish wanted a clean, sexy modern logo. Sometimes what you leave out is most important in logo design, and allows marketers to build amazing campaigns built on a solid bedrock of a clean, elegant, simple logo. You can really see that in the branding system we developed for Varnish.
Varnish was an ultra-hip nail salon located in Los Angeles on Melrose Avenue, and while it lasted, was by far the coolest place to get your nails done west of NYC. WackyPuppy was involved from the beginning, from brand development, business identity, marketing materials, signage, packaging, photography, product design, to online marketing strategy, e-commerce website design and development. We were so sorry to see this successful business sell to new owners who decided to close its doors. Getting Nailed will never be the same.
Varnish wanted a website that communicated the hip, ultra modern, stylish vibe that clients would find in their salon, so that’s just what we designed and implemented for them. An innovative Flash website with sexy and fun animations, strong brand presence, and a unique interactive color picker that allowed customers to choose and purchase over 100 nail polish colors, all in one easy to use Flash tool. Custom HTML, Flash and shopping cart development characterized this state-of-the art website.